YULISA; WILLSON GUIDO; LASMARIA TAMPUBOLON; NAHRISAH, E. Analisis kualitas produk, E-WOM, dan brand image terhadap keputusan pembelian Iphone di kalangan mahasiswa. Insight Management Journal, [S. l.], v. 6, n. 1, p. 200-212, 2026. DOI: 10.47065/imj.v6i1.532. Disponível em: https://www.journals.insightpub.org/index.php/imj/article/view/532. Acesso em: 6 jun. 2026.